Article Marketing has become one of the most powerful tools to make money from home. Absolutely anybody who can write in an informative way can submit their work to an online directory and use it to create interest in their product or service. The best thing of all is that it's free! If you are wondering "how can I use article marketing in my home business efforts?" let me show you how!
First a word of warning. Anything you submit to an article directory must come from the basis of giving something of value to the reader - not just as a platform for you to sell, sell, sell! Surprising, I know, in an article about making money for your home business, but understanding this point will lead to success much quicker.
If you want to use article marketing successfully in your home business efforts, start by looking at things from the publisher's point of view so that you know how to abide by their guidelines. The online directories exist to provide a service to their readers by giving relevant and helpful information. When a browser finds an article that interests them, they want to be educated, entertained or informed, not have their senses assaulted in an elaborate advert masquerading as an article! It is a learning curve, but very do-able.
Fortunately the publishers will let you know if they think your article doesn't deliver, and you won't be left in any doubt!
So, how can you use article marketing in your home business efforts? Here are three steps to help get you started:
1) Find what your customer needs and give them something of value. What do I mean by that? Well, as an example, if you have an amazing carpet stain remover, instead of just asking prospective customers to buy your product, talk a little bit about what happens to the carpet if something gets spilt, what damage a stain can do if not removed, and the best time-scale for stain removal.
2) Help meet their need by showing 'how'. Give your reader some quality tips on everyday stain removal remedies, and then write a little bit more about what kind of products not only remove the stain safely without discolouring, but have been shown to be more effective.
3) 'Invite' your reader to your home business page. Talk a little bit about 'turbo-products' - how some products have been proven to be more economical in the long-run, or contain an extra ingredient that is super-effective. Tell the reader that you know about such a product and include a link for them to jump straight to your website to see for themselves. This creates an interest that invites the reader want to find out more from you.
Using these three simple steps will help you work smarter by using article marketing successfully in your home business efforts.
Step 1) It has informed the reader.
Step 2) It has given the reader a 'how-to' tip to help meet their need.
Step 3) It has given you an opportunity for you to showcase your product. Simples!
Of course there are other ingredients necessary to making money at home with your home business, like knowing how to get visitors to your site and keyword research etc. so if you linger a little longer, I would like to introduce you to some very valuable help. Knowing that starting a business is only the first step, I can show how it is possible to build your efforts layer upon layer to get successfully placed in your chosen niche. I hope this article "How can You use article marketing in your home business efforts" has been helpful.
Source: http://ezinearticles.com/6273484
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