Internet Video Marketing Is the New Age Word of Mouth Marketing ...

To begin with, one of the most vital responsibilities of an online entrepreneur is to drive traffic to their site. That?s basically the one main goal of online marketing. Get people to the site, show them what you?ve got, and convince them that you?re the solution to their needs. But, before any convincing or any selling is done, its traffic driving first. And that?s where internet video marketing will do its magic.

The internet has been playing host to various content through the years, and video is no exception. Unlike reading, or listening to audio, video entices more stimulation, it has entertainment value and because it stimulates many of our senses, it gets the point across much easier. That is why most businesses have seen its value. In fact, internet video marketing has been around long before you expected it to be around. But it was only when video hosting and sharing sites like YouTube, which developed a hub for a huge collection of videos and easy uploading, did its marketing value rise to epic proportions. From thereon, videos were used in a variety of ways to promote an online or offline business.

Another useful detail with regards to this subject matter. As a final point, how can it be compared to word of mouth marketing? Well first off, internet video marketing is categorized under viral marketing. Here, marketers use various techniques wherein a consumer is presented with a video clip, flash based game, eBooks, or software for free or free to try. If the multimedia file is effective, this consumer will then send it out to their family and friends to which they would most likely accept it as they trust the person sending it to them. It is called viral marketing because it resembles the fast transfer or spreading of computer viruses.

This became necessary as more people became wary of spam messages and email messages which carried Adware or virus. Like word of mouth marketing, the internet video marketing strategy lies heavily on the trust that?s between 2 persons.

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In its early days, viral videos were non advertising in its form, but it did eventually take on that shape when most people have seen it already. Posing as an actual or amateur taken video, most people would tend to create a buzz about it and have people talking. And when the interest is at its peak, that?s when the true owner or producer of the video comes out and the pitch for the product or service comes in. Today, these videos will come in various forms and serves various marketing campaign methods.

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Source: http://aurathirdeyepsychic.com/internet-video-marketing-is-the-new-age-word-of-mouth-marketing/

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